If you’ve been seeing the acronym IoB (Internet of Behavior) a lot lately, you’re not alone. This concept is becoming more and more common in business and technology articles, and today I will explain why.
The behavioral internet would not exist without technologies that use facial recognition, location tracking, and big data. These technologies connect data to associated behavioral events.
Every time we make a purchase from a mobile phone, how it was made is recorded, and organizations use this data to influence human behavior.
For example, to monitor compliance with health protocols during the COVID-19 pandemic, organizations can take advantage of the IoB through computer vision to see if employees are wearing masks, or through thermal imaging to identify people. with fever.
IoB can collect, combine and process data from many sources, including: customer business data; citizen data processed by government agencies and the public sector; social networks; public domain displays of facial recognition; and location tracking.
Gartner predicts that by the end of 2025, more than 50% of the world’s population will be part of this IoB world, whether in the private, commercial or government sectors.
Obviously there are points related to ethics that must be taken into account, which is why we can say that we are still evolving on the subject.
Why it matters in business
Devices IoT They provide valuable information about user behavior, interests and preferences, and it is this data that allows the concept of IoB to be born.
What is clear is that when you talk about data and behavior, you are talking about business opportunities. You have to turn all the data collected from the online activities of users into something useful, into profit for companies.
The idea of analyzing data received from consumers for business purposes is not new, but there is now an automated ecosystem of analytical processes that track, collect and attempt to interpret the large amounts of data that we generate through our online activities and the Internet.
IoB can become a powerful new marketing and sales tool for companies and organizations around the world. With this tool, you will gain in-depth knowledge of your customers, which is necessary for all businesses.
Companies will be able to analyze past performance and predict the future. The data collected through the Internet of Things will provide the foundation for companies to plan their sales, marketing and development efforts.