A few months ago we talk about the end of the traditional IKEA magazine, something that has extremely important implications in the sector, both for what the magazine symbolizes and for its trajectory in the market. IKEA, at the time, commented that it planned to launch digital versions of its magazines, and here we have the result.
At the moment we have two different magazines available on the web, interactively, with the possibility of clicking on each element of the photographs shown, being something more than a digitization of paper.
Ikea Catalog 2021. Available in this link, it has sharing and saving functions, with the possibility of managing the navigation in the left menu, putting it in full screen or even downloading the PDF.
By clicking on one of the items that shows a plus sign, a pop-up window will open with the possibility of making the purchase.
IKEA Family digital magazine. On the other hand, they have launched a new magazine designed to highlight offers, news, limited editions and sustainable projects, ideal for those who have the Family card.
You can browse it in this link, where the navigation philosophy and functions are maintained.
Like the first magazine, it adapts to navigation devices, including mobile phones, and allows you to manage cookies also from the side menu, as well as to link to the IKEA online store.
A smart way to adapt to a new reality, saving a lot of paper in the middle, without a doubt, although many people miss stopping collecting a magazine that has gone through so much in its history.