Facebook will expand measures to remove false information about COVID-19 vaccines.
On the other hand, it will help users to find reliable and current information about vaccines. And in some countries it will even show when and how users can get vaccinated against COVID-19.
New Facebook initiative to encourage users to get vaccinated
One of the measures announced by the Facebook team is that it will remove all content with false claims about vaccines of COVID-19. Following the same dynamic that Facebook has applied since the beginning of the pandemic, these measures are based on the advice of different organizations, for example, the WHO.
We are expanding the list of false claims that we will remove to include additional discredited claims about coronavirus and vaccines. This includes statements such as:
COVID-19 is artificial or manufactured
Vaccines are not effective in preventing the disease they are supposed to protect against
It is safer to get the disease than to get the vaccine
Vaccines are toxic, dangerous, or cause autism
Is policy update Facebook is already being implemented, so it will remove any content that does not fit the new criteria, whether in personal profiles, groups or pages. And to complement this new measure, it will also direct users to trustworthy content when searching for COVID-19 related topics from the search engine.
On the other hand, Facebook He mentions again that he is committed to helping organizations and public officials as vaccines reach more people. And for this, the objective of its new initiative is to bring reliable information about vaccines to users, to encourage them to get vaccinated, as doses are available in different territories.
As part of this initiative, it is working together with different organizations to carry out campaigns about vaccines on Facebook. In other words, it makes it easier for NGOs and government institutions to reach more users through the platform’s advertising tools.
And finally, Facebook it also wants to help people with information on when and where to get vaccinated, through its Information Center. To do this, it will include links to local government platforms with all the information on vaccine eligibility and availability.
Of course, this will depend on the guidelines of each country, so Facebook will only reflect the information provided by the local Ministry of Health through links to the official platforms. For the moment, this dynamic will begin to apply to the United States, but they plan to extend it to other countries.