In confinement, spending on dating apps explodes

According to App Annie, consumers spent $ 3 billion on such services in 2020, a 15% increase globally from the previous year.

Credit: Leonardo Sanches on Unsplash

Dating in real life is not possible at the moment. Singles around the world are now turning to dating apps like Tinder or Bumble to hope to find their Valentine or Valentine. The year 2020 was particularly fruitful for the sector, which raised no less than 3 billion dollars through spending by users around the world. This figure is in 15% increase compared to the year 2019 reports the market analysis platform App Annie. In total, last year, these are 560 millions d’applications meeting which were thus downloaded. Finally, in 2020 the time spent on applications remained fairly constant, despite the restrictions linked to the coronavirus. It should indeed be noted that the various applications have innovated in this area by proposing initiatives to promote distant meetings, in particular thanks to the video. Tinder also deployed during containment, a functionality allowing to match with users from all over the world.

Tinder stays in the lead

Unsurprisingly, Tinder is once again the big winner for this year 2020. The application developed by MatchGroup remains in first place in the American ranking of monthly active users, ahead of Bumble, POF Online Dating and Badoo. In France, the top trio is made up of Tinder, Badoo and Happn while Meetic only sits in 5th place. In terms of user spending, Tinder remains first, but this time Adopt a Guy takes second place. Then Happn and Badoo are in third and fourth place respectively. On the other hand, we note the absence of Facebook Dating, yet launched last November.

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