According to App Annie, consumers spent $ 3 billion on such services in 2020, a 15% increase globally from the previous year.
Dating in real life is not possible at the moment. Singles around the world are now turning to dating apps like Tinder or Bumble to hope to find their Valentine or Valentine. The year 2020 was particularly fruitful for the sector, which raised no less than 3 billion dollars through spending by users around the world. This figure is in 15% increase compared to the year 2019 reports the market analysis platform App Annie. In total, last year, these are 560 millions d’applications meeting which were thus downloaded. Finally, in 2020 the time spent on applications remained fairly constant, despite the restrictions linked to the coronavirus. It should indeed be noted that the various applications have innovated in this area by proposing initiatives to promote distant meetings, in particular thanks to the video. Tinder also deployed during containment, a functionality allowing to match with users from all over the world.
Consumers spent over $3 billion in dating apps in 2020, up 15% YoY globally. #Datingapps usually see a spike in usage and spend ahead of Valentine’s Day, but in 2020, activity remained consistent. Read the full article: https://t.co/zSHn1PcfBR pic.twitter.com/DapnEeu3T6
– App Annie (@appannie) February 5, 2021
Tinder stays in the lead