The most important sporting event held on American soil, the Super Bowl, was held on February 7, in which every year a series of marketing campaigns are presented who seek to connect with consumers successfully.
Of course, to get to that point, each interested company has to pay a sum that reaches 5.5 million dollars for 30 seconds of advertising during the event. So given the frivolous sum that has to be invested, presumably the banner ads are class A.
Now, this time we will be showing you what were those 5 campaigns that achieved the goal planned in a satisfactory manner. For this we rely on creativity and the way in which companies display their products, so that consumers can understand the message.
Keep in mind with the vast majority of these campaigns always result and this time they were also successful, but we must choose only 5 and it will be.
Reddit and its campaign to celebrate GameStock
What just happened? pic.twitter.com/DypRp6DeQt
— Reddit (@reddit) February 8, 2021
The Reddit platform took advantage of the boom in GameStop shares and managed to present an announcement, and that although it only lasted 5 seconds, it transmitted a learning message and reflection that things can go well. “One thing we learned from our communities last week is that the underdog can achieve anything when they come together around a common idea.”
Bass Pro Shops
The famous Bass Pro Shops store also went on to present an emotional advertising campaign at the Super Bowl, which It is called Get Back to Nature and reflects the union between families when they work together in front of nature, in addition to the good experience of living with the world.
The American residential mortgage servicing company, Guaranteed Rate, also created a very good campaign called Believe You Will, which has the participation of several athletes, giving the message that he does believe, we can do that and much more.
It Wasn’t Me by Cheetos was one of the most entertaining and fun campaigns that could be observed, adding to the fact that stars Shaggy, Ashton Kutcher and Mila KunisThey were in charge of giving it the necessary shine so that it had the effect that it finally achieved.
Of course it was to be expected that the renowned brand of beer Bud Light would make its appearance at the Super Bowl, and this time, with its campaign Bud Light Legends, they managed to exceed the standards, this from the hand of stars like Post Malone and actor Cedric the Entertainer.