As I mentioned a few days ago, Clubhouse is opening the doors to many professionals who have found a new way to build community. Clubhouse allows you to speak, be heard and let the audience participate actively, which can be managed to carry out debates between several people, with several moderators and a large audience willing to squeeze the knowledge and experience of the participants to the maximum.
Although the application has been on iOS for almost a year, in Clubhouse in spanish It has only begun to stand out in recent weeks, but we can already provide some information related to the business model that they are preparing.
But first let’s go for the two novelties that will be released in a very short time.
New in Clubhouse
At the moment there are only three profiles in each room, the moderators, the audience members who go “on stage” and who can activate the microphone to speak, and the audience members who prefer only to listen, without actively participating. With these three profiles you can do many things, such as inviting an expert to also participate in the room, but that expert will soon have another profile, also differentiated, such as the moderator, but with a color that indicates that his / her mission inside the room will be special.
On the other hand, the possibility of being able to put music without fear of violating copyright is approaching, thanks to an integration with Apple Music lists, something thanks to an agreement between Clubhouse and Apple.
Make money with Clubhouse
For those who are thinking of monetizing the experience, Clubhouse is preparing some interesting surprises:
– We can have clubs where you have to pay to participate.
– We may be able to pay to listen to someone specifically.
– We can make donations to specific characters.
These models are not yet defined, and although they have not been officially presented, they are already being disseminated internally in the community so that we can get an idea of what awaits us in the future.
Logically, in addition to these important points defined within the platform itself, nothing prevents you from doing business in parallel, such as inviting a professional to speak on a specific topic in our room and paying them for their participation, or conducting free consultancies and allow them to hire us later for something more personalized.
What is clear is that there may be an important before and after for many professionals who are used to transmitting using only their voice.