While the Apple brand is working on an autonomous connected car project, the competition does not seem particularly inclined to lend it a hand. With the major manufacturers on the market, all discussions have stalled.
Apple wants to establish itself in the connected car market. A “Logical step” for the American manufacturer, which is already establishing itself on many products in the tech sector. However, the Apple will undoubtedly have to call on a more experienced automaker for the assembly of its intelligent vehicles. Obviously, discussions with the big names in the market are still struggling to succeed. While Hyundai and Kia were in talks with Apple for this ambitious project, the two companies finally abandoned the idea of getting involved in the Apple Car file. For its part too, Nissan had confirmed to be in contact with the Cupertino company, while indicating that it wished to embark on “New initiatives”. Only a few days after this declaration, the Japanese manufacturer finally backed down by evoking “Brief contacts”Having finally failed. In an article published by the Financial Times, Nissan finally explained that it was not in “Talks with Apple”, while remaining “open to exploring new collaborations ”.
Volkswagen is not afraid
In Europe too, the Apple Car is struggling to find a car manufacturer willing to provide it with technical expertise. Volkswagen boss Herbert Diess was also rather confident about Apple’s next role in the automotive sector: “We are not afraid: the automotive industry is not a typical tech industry. It cannot be picked up by hand. Apple will not be able to do it overnight ”. What confirms half-word that the German company is not ready to share its know-how with Tim Cook either. A bit of patience, the project has not even been officially presented yet by Apple.