Facebook will implement a new strategy to communicate to users the changes that will be applied to WhatsApp.
We already saw that the first attempt was a complete disaster, which generated a massive flight of users to other messaging apps. What will WhatsApp change this time? We explain it to you below.
WhatsApp will show more information about its new policies
Remember that WhatsApp will apply the controversial changes on March 15, so there is little time to build the trust you want among users. To do this, he shared what his plan is.
The new strategy that prepares WhatsApp for users to understand the new security policies is to display a banner in the chats that will explain the changes. And additional information will also be included to clear any doubts about the new policies and reminders so users don’t forget to review the content. Yes, this time you want users to understand what the changes are and how it will affect them.
It will emphasize that the privacy of personal chats will not be affected, since the changes will only apply to company chats:
Our commitment to your privacy has not changed. Your personal conversations are still protected by end-to-end encryption, which means that no one outside of your chats, not even WhatsApp or Facebook, can read or listen to them
Although WhatsApp will provide all the information that users need and a reasonable margin of time, in the end they will have to decide whether to accept these new terms or not. If they do not consent to the new WhatsApp policies, they will not be able to continue using the service.
And on the other hand, WhatsApp is taking this opportunity to mention its competition and the decision of users to look for other alternatives. We will see if this new strategy manages to reverse the chaos it caused among users, and achieves its goal.