Spotify announced a series of podcast-related news at its latest event. Not only do you want to drive podcast growth on the platform, but you also want to help users find them.
And yes, you want to repeat the dynamics you already used with music discovery so that users take advantage of the entire catalog of podcasts on the platform.
So future we will find many suggestions of podcasts based on our playing history on the platform. And of course, the search engine will play an important role in directing users to podcasts that might be of interest.
For example, in the US you are already testing a feature that offers users a series of podcast suggestions based on a general search term. A function that they hope to extend to other countries in the future.
Spotify continues to bet on podcasts in 2021
And of course, part of the Spotify plans focuses on offering more exclusive content on podcasts. For example, he mentioned a partnership with Warner Bros. for a show launching this year. Recall that last year, Spotify mentioned this collaboration that aims to bring in some of the popular comic book characters, starting with a project called “Batman Unburied.”
The directors of Avengers: Infinity War and Endgame, Anthony and Joe Russo, will also be part of the new that Spotify is preparing. And the second season of the Barack Obama and Michelle Obama podcast will also be added.
On the other hand, Barack Obama also premieres a podcast with Bruce Springsteen entitled “Renegades: Born in the USA.” And many podcast episodes focused on social causes will be added, by the hand of Ava DuVernay.
In addition to the premieres, other successful Spotify podcast shows will also expand into new territories, for example, The Ringer. So we will see an interesting assortment of podcasts arriving this year.