We are already used to the main technological platforms carrying out tests on new functions and improvements with small groups of users, which allows the rest of the users to know in advance the news that will come to them later.
YouTube is one of those technological platforms that is used to conducting tests with its users, including the one that started in the middle of last year with a small group of users in the States, for which they will be offered a list of links to external stores according to the products detected in the videos they have viewed.
Helping to know more about the products before buying them
In a related way, YouTube has started to test a new similar function, in which it will also detect the products that appear in the videos so that, in this case, it offers a list of links to other videos hosted on the same platform, so that users can delve deeper into these same products and related products, as you have learned according to 9to5Google.
According to a platform support page recently updated:
Automated list test of products detected in videos:
We are experimenting with a new feature that displays a list of products found in some videos, as well as related products. The feature will appear among the recommended videos, for viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube. This feature will be visible to people watching video in the US.
We could suppose that this experimental function would work secondary to the list of videos offered to the right of the selected video, but with a differential approach aimed at allowing users to have greater knowledge of these products before buying them, avoiding them in their investigations have to leave YouTube to obtain more information from external sources, making it possible in turn to refer more users to the creators of its content.
At this point, it would be interesting to monitor the evolution of these tests, which if they became official, would place YouTube in the same shopping space on the Internet as other platforms such as Instagram.
Be that as it may, and as usual, the results will be, having Google the last word, those who decide or not to take the new function in tests to the rest of the users.