According to the study “Trusted Brands 2021” can convince Amazon in customer service. But there is still some room for improvement in connection with the “trust” category.
The study in detail
As part of the aforementioned study, Amazon was able to claim victory for the third time in a row in the “Service / Customer Focus” category. Miele and Apple came in second and third. Overall, ratings were given in the categories of prestige, quality, sustainability, innovative strength, service, price-performance ratio and needs-based orientation.
In the survey of the most trustworthy brands, Edeka came in first. Rewe took second place and Amazon took third place.
The study was carried out by Reader’s Digest. No multiple choice answers are given in the survey. The survey participants answer freely. This time around 4,000 people were interviewed.