Spotify will try to become the new rival to Clubhouse over the next few months, thus joining Twitter Spaces, Telegram, Discord, and as many other proposals are added along the way, as it will surely appear, given that it is the current fashion.
In this sense, the platform that long ago bet heavily on podcasts, will soon also reach the segment of live audio conversations. For this, the company is acquiring Betty Labs, the company behind the Locker Room live audio application, focused on the world of sports, without the financial terms of the agreement being made public for now.
Spotify will unlock another possibility related to audio
From Spotify they intend to improve the Locker Room experience, for which not only its name will change, but it will also open to a wider range of creators, beyond those authorized by Spotify, also generating a varied programming in a series of themes beyond sports.
New interactive functions such as AMAs will also arrive, with which athletes, creators, composers and other relevant people will be able to connect with their followers, and from the platform they could also be working to bring Locker Room to Android, taking into account that this application is only available for iOS through the Apple App Store.
For now, the idea is to keep both applications separately, although it is possible that in the future some or all of the functions may be brought to the main Spotify application.
New forms of content monetization will also be investigated. Spotify, as we have long known, is betting on podcasts as a profession to make a living from, so it is not surprising that it can also bet that people who start live audio conversations can also monetize their work, since in practice these live conversations can be viewed as live podcasts.
Spotify’s commitment to live audio conversations will complement the capabilities currently offered by the popular audio streaming platform, thus increasing competition in the growing segment of audio chat rooms, with a Clubhouse that he sees how little by little the competition is growing, and with a Twitter Spaces that little by little is advancing towards its total opening.