The irruption of Clubhouse it took such a deep dive into the industry that it ended up unleashing an increasingly long string of similar options.
Voice rooms on LinkedIn
Earlier this year, LinkedIn revealed that its new strategy will focus on enhancing content creation tools, to give more dynamism and activity to its user community.
Along these lines, it was recently confirmed that LinkedIn is working on its own version of this tool, integrated as one more communication function within this popular social network linked to the spectrum of the world of work.
Beyond some rumors that circulated in advance informally, all this began to gain force as news with a publication made by Alessandro Paluzzi, application developer, who through reverse engineering mechanisms managed to identify in the mobile application of this network a graphical interface corresponding to a live audio room.
#LinkedIn is working on Live Audio Rooms 👀
ℹ️ The feature doesn’t work yet, there is only the UI at the moment. pic.twitter.com/Btt6FATXW3
– Alessandro Paluzzi (@ alex193a) March 30, 2021
According to what was published on Twitter by Paluzzi, its discovery only detected its graphic structure, without being linked to any function already enabled.
A few hours after the publication of this finding, an official reply appeared from LinkedIn, confirming the work that the company is doing to build its own alternative to Clubhouse.
Attaching a more complete graph than the one presented next to the leak, the social network shared some details through a press release.
Source: LinkedIn / TechCrunch
In conversations with TechCrunch, Suzi Owens, a LinkedIn spokeswoman, commented that “We are seeing almost 50% growth in conversations on LinkedIn reflected in stories, video shares and posts on the platform,” Regarding the panorama in which this initiative is framed,
On the particular work being done on the platform, Owens added that “We are doing some early testing to create a unique audio experience connected to your professional identity. And, we’re looking at how we can bring audio to other parts of LinkedIn, like events and groups, to give our members even more ways to connect to their community ».
An important aspect about this new feature on LinkedIn is that, unlike other platforms, communication here is usually in a different tone. In this regard, the network spokesperson pointed out that “Our members come to LinkedIn to have respectful and constructive conversations with real people and we are focused on making sure they have a safe environment to do just that.”.
Despite the short time that this format of online conversations has been attracting attention with force, it is not a minor fact that more and more Internet companies, especially the larger ones, are betting on this format and competing to cover a growing niche .