YouTube has among its plans to launch a new test in the coming weeks, which aims to analyze what impact hiding the count of “dislikes” in videos can have.
It is not the first time that YouTube has focused on this option, analyzing the possibility of removing the “I don’t like it”, although you have never removed it from the platform.
YouTube hides the “dislike” count
As the YouTube team mentions, they are testing different layouts on the platform that hide the “dislike” count in videos. The goal of this experiment is not to remove this button, as the idea is that users continue to use it as a way to express themselves in videos.
However, the amount of “I do not like” will not be visible to users, as you see in one of the designs that shared the YouTube team. The number of likes will be seen, but the “I don’t like” count will be visible to the audience.
Of course, this count will be visible to the owner of the channel, since it will appear with the rest of the interactions generated in the video, through YouTube Studio. Perhaps this new dynamic will deter trolls or decrease the number of users who give “I do not like” simply to add a negative count in the Youtube videos.
This new system will begin to be implemented within the next few weeks with a small group of users. It does not seem likely that YouTube will decide to implement it permanently, since it has never taken action against the “dislike” button beyond its intentions. But it could give you an idea of how to deal with the negative consequences of this button, and apply a dynamic that allows the existence of the “I don’t like it” without it becoming a tool of the trolls.
For the moment, it only remains to wait for the conclusions that the YouTube team will draw from this experiment.