What is a Vtuber, the audiovisual phenomenon of the last time

Vtuber is the contraction of the English expression “virtual youtuber”. The creators of content are called under this label, both for videos and live broadcasts, which are presented under the facet of an animated avatar, digitally designed and usually influenced by the aesthetics of anime.

During the last time, several notable examples of this type of content creation have entered the scene, emerging as one more youtuber or streamer in the community. Predominantly, these avatars characterize female characters, although in itself, this is not an exclusive rule of the format.

Although currently this model has had an impact on a global level, at the time the origin of this trend took place in Japan, influencing the graphical trend that would be perpetuated over time.

According to 2018 figures issued by the Social Insight company and shared by the Japanese media MoguLive, would be 3,000 virtual youtubers existing at the time of the survey. As a whole, this group of channels accumulate a total of 12.7 million subscribed users and 720 million views of their videos.

Today, in the midst of the sustained growth experienced by the digital platforms that host this content, such as YouTube, Twitch and others, a greater number of initiatives of this type have been able to proliferate. Here are some examples.


Since last year, this virtual youtuber has captured the attention of the gamer circle who are fond of live broadcasts, in particular. With a dynamic and sometimes acid style, which has earned her a ban on Twitch more than once, this Vtuber will appear, apparently with greater editorial freedom, soon on the G4 streaming platform, which will be relaunched soon.

Kizuna AI

Popularly, it is considered the first Vtuber on the Internet. He is credited with the massification of the concept of virtual youtuber.

The voice actress behind this character, Nozomi Kasuga, managed to form a cohesive community by constantly interacting with her followers. As a prominent milestone in his public career, he even appeared in an interview with the Nobel Prize winners in October 2018, in a presentation not without controversy.

Kaguya Luna

Like the previous Vtuber, this one also has its origin in Japan. Its contents are offered under a similar dynamic, alternating music videos with Vlogs that develop conversation topics.

With a relaxed and cheerful personality, this virtual character boasts the second largest channel in its category, being surpassed only by Kizuna AI.

Barbie, now as youtuber

The famous Mattel doll has had a presence on YouTube since 2005. In recent years, thanks to digital animation resources, a 3D avatar of the character has been present on the channel by uploading vlogs. In the attached example, Barbie performs a viral dynamic between content creators, a questionnaire to answer together with her best friend, in this case Ken.

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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