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Havaianas also enters the NFT industry

After a collaboration with Fortnite, Havaianas is riding the NFT wave with a collection of 5 sunny flip flops.

Havaianas, which is a Brazilian brand selling flip flops, is about to join the crazy dance of NFTs with his first digital works sold at auction. From May 12, you can try to get some of the exclusive flip flops created by Adhemas Batista. This is an artist based in Los Angeles who created five unique NFTs for the occasion. The designs are fresh and colorful and bring a beautiful summer sun a little ahead. However, we are not sure that they will be of great use to you. These flip flops, you will not be able to wear them to the beach this summer because they are only digital works intended to be collected or resold.

“The NFT by Havaianas virtual collection will present five works of art in an unprecedented form that does not yet exist in the physical world. All the works were inspired by happiness: Happy Feet; A Step to Happiness; Happy Citizen; Happy Spring; Happy Heels. “My intention is to make people smile in the midst of this chaotic world. It is not about trying to fight against the chaos, but to see the bright side and try to seize the opportunities ”, said Batista.

Credit: Havaianas

With this digital collection, Havaianas wants to ride the wave of NFTs that hit the world globally from the sale of the first tweet by Jack Dorsey. Since then, all sectors have been able to participate and offer NFTs of all kinds, from a piece of music to famous memes, through the arm of a tennis player. However, what differentiates Havaianas from these other examples is that the company intends to donate part of the profits, 7% in total, to the Favela Galeria project, an open-air museum located in Brazil. It is also in the same city, São Paulo, that the artist Adhemas Batista began his career as an artist.

The sale will start on May 12 via Foundation.app/Havaianas. It will only last 24 hours. At the same time, the flip flops brand has also entered into a partnership with Fortnite which gave way to an island in the form of a foot in the battle royale. This island is playable in creative mode and is accessible to everyone for free.

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