Given the still hazardous health conditions, the two tech giants have decided not to physically participate in the Mobile World Congress this summer.
As normal life tends to resume its course as immunizations ramp up around the world, some major tech fairs are hoping to quickly return to service. This is particularly the case of CES 2022, which relies on a hybrid event this year, or even on the MWC 2021, which made the decision several months ago to maintain its physical edition. Scheduled for next June, the Mobile World Congress in Barcelona should therefore be an opportunity to meet some big names in the industry, with a few exceptions.
Samsung and Lenovo will be content with virtual
In a statement released on Tuesday, the giant Samsung first formalized its withdrawal from the physical edition of the next MWC. Believing the health situation to be still too unpredictable, the company has made it known that the health and safety of its employees and customers remains its top priority. A few days later, it was the turn of a Lenovo spokesperson to confirm to American media The Verge that the brand also preferred to spend its turn on the MWC.
No worries though, the two tech giants should still be talked about in Barcelona. If they will not be physically present, Samsung and Lenovo should focus on virtual presentations. These will be accessible directly on the Internet, via the official MWC platform. As a reminder, the two companies are not the only ones to have made the choice of 100% virtual, since Google, Sony, Nokia or Sony Ericsson had already announced similar decisions.
Reinforced health measures
For those who still want to travel to Barcelona to attend IRL at MWC 2021, the GSMA is already promising strengthened health measures. In addition to having to present a negative test for covid-19 before entering Spain, the 500,000 participants planned will have to renew the latter every two days for the duration of the show.