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Ubisoft will not abandon AAA games in favor of free-to-play

On the contrary, the company hopes to diversify the experience of its large licenses through free-to-play games such as with Heartland.

Ubisoft has just formalized his desire to finance several games free-to-play inspired by its large, big-budget gaming licenses. In a discussion with its investors, Ubisoft CFO Frederick Duguet announced that releasing three or four AAA games in the year no longer served the company’s current interests. Ubisoft wants to broaden its horizons and create sources of income other than with big budget games.

However, this does not mean that Ubisoft is going to put aside its licenses such as Far Cry, Assassin’s Creed or Watch Dogs in order to develop free-to-play games which could represent a greater source of income. This is also a clarification that was provided by Sean Lama on Twitter. He cited the example of Call of Duty, one of the biggest licenses of Activision, which has been adapted to the mobile format and which is a hit with gamers, or Warzone which is a free-to-play game mode. That doesn’t mean Activision has stopped releasing qualitative AAA Call of Duty games at least once a year, as usual. Ubisoft intends to draw inspiration from this economic model in order to diversify the player experience on the company’s AAA licenses.

This announcement comes just after the confirmation of a free-to-play game taking place in the universe of Tom Clancy’s The Division, Heartland. If we do not yet know anything about this game except that it will be free-to-play, it comes to illustrate the words of the company about the adaptation of its licenses. Heartland is a first step in this direction.

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