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Deceptive marketing practices: UFC-Que Choisir files a complaint against SFR

It is in court that SFR will have to answer for the price increases on RED subscriptions, the prices of which had however been guaranteed for life. The UFC-Que Choisir has indeed lodged a complaint against the operator in this sensitive issue.

For almost two years, in 2018 and 2019, RED by SFR, the non-binding offer of the operator at the red square, dangled consumers with packages at prices ” guaranteed for life As he has repeatedly promised on Twitter. In its communication, SFR had also clubbed hard-hitting mentions such as ” for 1 year and after also ” and even ” without duration condition ».

Automatic price increase

In short, the operator promised packages without price increases in the future, which attracted thousands of customers who succumbed to the charm of these offers. Unfortunately, the honeymoon did not last long. Between September and December 2020, RED has eaten its hat by increasing its prices under the guise of increased data volume. Tariff increases that go ” from 30% to 75% of the initial price “, Recalls the UFC-Que Choisir.

It is of course possible to cancel your subscription while keeping your number (principle of portability). A simple operation but which still requires organization. Very often, the customer accepts the price increase which is automatic. This is the reason why the consumers’ association filed a complaint with the public prosecutor of Paris, with two objectives: to convict SFR and to allow the subscribers concerned to be reimbursed.

SFR is not the only operator guilty of such practices. In fact, this kind of “promotion” is spreading, ” operators do not seem to be concerned about the deceptive nature of their practices in view of the financial gains obtained », Denounces the association. The possible condemnation of SFR would be a wake-up call to all players in the mobile telephony market.

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