In addition to a clip where we can see Pikachu and the little Pichu, a collection of clothes has been created in the effigy of the electric creatures.
Just like the license Resident Evil, Pokémon celebrates its 25th anniversary this year. That’s why the franchise decided to celebrate, starting with a collaboration with Katy Perry. The latter has actually released the video for her brand new song “Electric” which will appear in ” Pokémon 25 : l’album Planned this fall.
In her song, Katy Perry is inspired by her own musical journey while featuring Pichu and Pikachu, the darlings of a whole generation of geeks. The music video for this song was directed by Carlos López Estrada, who is none other than the director of the next Disney. Raya and the last dragon. She declares:
“When I visited the Pokémon Café on a trip to Japan, I was very nostalgic. It reminded me of my college years. […] The song’s themes, perseverance and the search for its inner light have guided my life and resonate perfectly with the story and the characters of Pokémon. Pikachu is the evolved form of Pichu, so in the video, we see me younger with Pichu and then find me nowadays with Pikachu. We have both evolved, while retaining a childish part. ”
On the occasion of this collaboration between the singer and the brand, a limited collection « Electric » is already available at the pre-order. This collection contains a t-shirt, a hoodie and a fabric bag. Pokémon therefore hit hard, knowing that other famous artists have joined the project. Indeed, J Balvin and Post Malone, among others, also contributed to the creation of the album for the 25 years of Pokémon.