To stay proactive in the highly competitive audio streaming industry, Amazon Music now includes lossless HD quality in all of its subscription plans, at no additional cost.
The announcement is unexpected, but it should make music fans happy. The giant Amazon has just announced that its Music HD offer will now be included in every subscription Amazon Music Unlimited, which has a single price of € 9.99 per month (or € 14.99 per month for the family offer), always with three months free subscription. Until now, access to this HD service required an additional price of € 5 per month.
Launched last year in France, the music service of the web giant is following in the footsteps of Apple Music, which recently announced its switch to HD, while offering a large library of more than 70 million titles in lossless CD quality (16 bits and 44.1 kHz ). HD quality by default, supplemented by 7 million additional titles available in Ultra HD (24 bits and up to 192 kHz).
Take the competition off guard
By formalizing its switch to high definition, Amazon Music is thus trying to place itself in direct competition with the most upscale competitors on the market, such as Qobuz, which was recently exported internationally, Tidal or Deezer Hi-Fi. The platform also undoubtedly hopes catch the giants Spotify and Apple Music by surprise, at a time when the Swedish leader has confirmed the launch this year of its new lossless service, and when the apple brand has just announced the support lossless audio and support for Dolby Atmos. By grabbing a few points of market share before the switch to HD of its two main rivals, Amazon Music no doubt hopes to reduce the existing gap, and to perpetuate its position in an increasingly competitive market.