It was an uphill struggle for several years. The battle has been simmering since 2012 as to who is allowed to have the .amazon domain at the end of the address line – the countries around the Amazon or the Amazon company. The ICANN decision followed in 2019 – with the decision to use it by the online giant Amazon.
Six .amazon domains have been live for a few days
As blogger Kevin Murphy has now established through observations, there are currently six domains with the ending .amazon in use. They will be resolved, but will simply redirect you to the relevant sub-pages of the Amazon.com site. These are the registered domains: ads.amazon, alexa.amazon, echo.amazon, kindle.amazon, prime.amazon and primevideo.amazon.
The redirects are also not equipped with geotargeting in order to redirect German users to the corresponding page of the German Amazon site – no, they all lead to the company’s US site. It’s actually a shame for such a brand if it is really used for forwarding and only lingers briefly in the address bar of the browser.
Incidentally, Amazon had offered all affected nations to register their own domain name under the top level domain .amazon for use. Nobody has accepted this offer so far.