Smart home appliance provider RedRoad was founded in 2017 by a group of experts who have worked for more than 10 years in R&D and design of home appliance products. RedRoad positions itself as a provider of “an orderly and enjoyable way of life.” With a user-oriented mindset, a visionary view of the customer’s lifestyle, extraordinary design and R&D capabilities, and the pursuit of quality, RedRoad has never stopped offering an “artistic device” that is exquisite, elegant, quality and easy to use.
RedRoad has become a star of a rookie brand just several years ago, winning the favor of customers in more than 10 countries. Has sold 3.5 million items worldwide, including household appliances for home cleaning, kitchen, beauty and personal care, home security and laptops.
In September, RedRoad will launch the cordless vacuum cleaner V17 in various countries (Germany, USA, Russia, etc.). A huge success in Japan and the rest of Asia, RedRoad brings its experience and advanced technologies to this “attractive, powerful and family-friendly” vacuum cleaner, bringing a comfortable and clean home environment to everyone.
Visionary vision of customer needs
RedRoad has a visionary view of customer needs and invests heavily in developing technologies to meet those needs. For example, RedRoad developed the Mandala 5.0 noise reduction for a quiet and pleasant user experience with your handheld vacuum cleaners. The system not only maintains the noise at 65 dB (while normally it is 75-85 dB for most other models), it also converts the frequency of the sharp noise from the nails on the board out of the human hearing range. Today, it is the world’s most advanced noise reduction technology in this field.
The outlet filtration of the RedRoad vacuum cleaner is also optimized. By improving airflow through the current 12-cone cyclonic separation system and adding more filters, now captures 99.97% dust down to 0.1 μm (compared to 0.3 μm for other models). This technology reduces the workload of HEPA filters and extends their useful life and, most importantly, keeps the home safe from secondary air pollution. As a result, the air flowing from the RedRoad vacuum has a hospital grade cleaning. It’s safe for people with rhinitis, asthma, and other chronic respiratory diseases, and it’s especially perfect for families with children.
RedRoad has also made a breakthrough in core technologies and parts, including the motor and control circuit.
Quality production for a quality life
“RedRoad equals quality production” is an agreed-upon fact in the industry. The RedRoad standard can be seen from material choice, production process and molds, to assembly and quality testing.
The precision of a mold is the most fundamental factor that determines the precision of the parts. RedRoad invests two or three times more than others they would spend on ultra high precision tool. The commonly accepted error of mold accuracy is within 30 μm, but RedRoad insists that the deviation be kept within 10 μm even though it costs millions of dollars. The difference may not be significant to the naked eye, but it ensures a smoother combination of different parts (which reduces resonance) and a perfect seal that lasts up to 10 years.
RedRoad’s almost obsessive pursuit of advanced, high-quality processes is perfected with the upcoming V17 low-noise stick vacuum. The V17 coating alone required more than 200 experiments with premium paint from PPG and Musashi.
With the best material, the best process and the most sophisticated testing, RedRoad offers one best seller after another.
Quality products favored in the market
In 2018, RedRoad noticed the lack of portable outdoor cleaning tools and developed the handy mini car vacuum. To meet customer needs, the mini vacuum cleaner sold half a million copies in Japan in six months. It was even called “the next milestone after Walkman.” For the three consecutive years listed on NetEase Yeation, China’s famous quality pick e-commerce platform, the mini vacuum cleaner held the record of zero complaints.
To provide “maximum cleaning power”, RedRoad developed the ZERO cordless stick vacuum. Despite the compact design, ZERO has a 550W power rating and optimized air duct and therefore stronger cleaning performance than its competitors. It is a favorite of Eastern European families, and sales reached a whopping 350 thousand in 4 months since debut. ZERO is now collected at the Museum of Modern Industrial Art.
User-oriented mindset and forward thinking drives innovation. As a result, RedRoad products not only meet what consumers expect, but also offer amazing features. The list of such RedRoad products goes on and on.
With a sophisticated development procedure (consumer-oriented design, quality construction) and competitive core strength (motor, circuit control technology, product design patents), RedRoad remains true to the vision of providing an enjoyable way of life. and neat.