Completing a millionaire purchase announced At the end of last year, Salesforce is already listed as the new owner of the communication and productivity platform Slack.
The company behind the eponymous CRM platform, stated that after this transaction “they will continue to be the Slack you know and love, just a little better”
Slack now belongs to Salesforce
After completing this business transaction, Salesforce now affirms that their CRM system together with Slack, will jointly offer a complete communication experience, to connect employees, clients and partners with each other, integrating all the existing workflows in one or another platform.
“Salesforce will create a modern workspace that enables collaboration, communities, communications, CRM functionality, customer experience, and AI in an ecosystem that will welcome other integrations to extend business functionality.”said Wayne Kurtzman, Salesforce Research Director for Social, Communities and Collaboration.
The integration of both systems will inevitably bring together two of the most dynamic communities in the software industry, creating a broad online work ecosystem. Given the popularity of both services separately, before their merger they already had some clients in common. For example, IBM’s workforce, composed of about 380 employees, communicate synchronously and asynchronously through Slack, maintain numerous workflows in Salesforce Sales Cloud and Service Cloud, according to the same statement that reports the completion of the purchase process.
In this new stage, Slack will continue to operate under its own brand, presenting a continuity approach with the project. Without going too far, at the management level Slack will continue with its co-founder, Stewart Butterfield, in the role of CEO.
And although the spirit of continuity is one of the cold cloths that Salesforce applies through its speech, in the face of the uncertainty that a movement like this can generate in Slack users, in their ad They also hint at some improvements, which will begin to be revealed this August 17, when the Slack and Salesforce team will present a event to share more details about the joint work between the two companies. The topics to be addressed in that instance will be around the combined potential of both platforms and the reasons behind the consolidation of Slack as an alternative in its sector.