Spotify and Giphy, the GIF platform acquired by Facebook Inc. last year, they join In a curious initiative that seeks to enhance user access to the musical themes of a series of artists linked to Spotify through GIFs, and it is not that musical GIFs are going to arrive.
The idea is that musical artists who have verified pages in Giphy have their own specific GIFs in them, which will have the option “Listen on Spotify” integrated that will allow users to take to the pages that they have in Spotify to listen to his musical works.
Specific gifs that give access to the page of musical artists in Spotify
For now, artists such as Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, and Conan Gray are covered, although since Spotify They promise that they will include new musical artists over time.
We assume that they will notify the artists who will be arriving, but for now we do not know if it will one day be open to any interested musical artist or only specific artists will be considered during the duration of the initiative.
Spotify says users around the world can find the feature on artists’ verified Giphy pages both via the web and through the Giphy mobile app.
Do not forget that Giphy has belonged to Facebook, the social media giant with which Spotify maintains such good relationships, having carried different types of integrations over time on both Facebook and Instagram.
As a result of these good relationships, at the beginning of the year Boombox arrived, which allows Facebook users to listen to music hosted on Spotify without having to leave the social network, for which they will have a mini player.
For Spotify, this initiative is part of a broader partnership aimed at providing more interactive music-based experiences. Without a doubt, it is interesting how far both platforms can go to unite the social with the music through the diversity of integrations.
Who knows what they will be able to surprise us with later, for which we will be attentive to the next initiatives that Spotify will launch over time.
More information: Spotify