With Limits, Instagram tries again to fight harassment

A real scourge of social networks, cyber-harassment has for several years become the bête noire of community platforms, which compete in imagination to fight against violence between Internet users.

After allowing its users to fight against cyber-violence through the use of keyword filters, Instagram now wants to allow Internet users to take a break when they feel attacked. Baptized Limits, the new functionality deployed by the social network thus makes it possible to lock an account in order to limit its interactions with the outside world. Determined to eradicate hate speech on its platform, Instagram hopes to offer its users a little more control over their digital life. “We know that sometimes people are in times of pain, and we have to give them tools to protect themselves”, explained Adam Mosseri, the CEO of the company about Limits.

The Euro final as a trigger

Hate speech abounds on Instagram. Regarding Limits, Adam Mosseri reports the violence of the harassment that Marcus Rashford, Jadon Sancho and Bukayo Saka had to face, three black players of the English national team at the time of the Euro. After England’s defeat against Italy, the three athletes were victims of a violent surge of hatred on social networks, and in particular on Instagram. An unacceptable situation, said Mosseri in a video shared yesterday on his platform.

Before a large-scale deployment, Limits is currently in testing in a few countries around the world. In the meantime, the platform has promised to communicate more on how it is committed to fighting racism in the coming months.

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