Amazon is probably working on the introduction of its own smart TV brand in the USA, with Fire TV as the operating system.
Soon Amazon’s own smart TVs
Amazon already has smart TVs in its range that have a fixed Fire TV integration and can thus access content from many different providers. The Fire TV Stick is already built in here, so to speak, and no longer needs to be connected via HDMI. So far, however, these Fire TV Edition televisions are all from third-party manufacturers such as Toshiba or Grundig.
An informant has now opposite Business Insider announce that Amazon is now working on its own smart TV brand with Fire TV as the operating system. This should appear on the American market as early as October.
TVs in sizes between 55 and 75 inches are planned. With its own brand, Amazon is of course directly facing the greatest competition from its own contractual partners who have previously produced the Fire TV Edition models. It is not yet known when Amazon will also launch its own brand in Germany.