It is a quiet but very real success that Google can be proud of. Without making too much noise, YouTube’s two paid offers (YouTube Music and YouTube Premium) have surpassed 50 million subscribers.
This is a symbolic milestone that YouTube Music and Premium have crossed this week. Google has indeed announced that its two paid subscriptions, which remove advertising, allow downloading of videos and listening offline, had exceeded 50 million subscribers, free trials included.
Subscription and advertising, two pillars of YouTube
The first offer, offered at € 9.99 per month, covers musical content. The second, a little more expensive (€ 11.99), allows you to enjoy all YouTube videos without ads. The platform containing the essential, and even much more, of all that it is possible to listen and to watch, these formulas meet an increasingly important public, ” while supporting the creators and artists who make it all possible Google says.
These two subscriptions are indeed ” pillars of monetization on YouTube “, With advertising, and allow the development of content and” unique communities “. Not to mention YouTube’s significant role in funding the music industry: the platform has paid out $ 4 billion to record companies and rights holders over the past twelve months.
The success is even greater in emerging markets like Brazil and India, as well as in Asia (YouTube offerings are very popular in Japan and South Korea). Google does not intend to stop there. Helped by the artists, the video service will continue to offer exclusive functions allowing the rapprochement with the fans: Tim McGraw thus organized a after reserved for Premium subscribers, just after the release of his new clip.