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Amazon presents its first series of Smart TVs of its own brand with Alexa

Amazon begins its adventure with private label smart TVs announcing the launch of its first two series of smart TVs, Amazon Fire TV Omni Series and Amazon Fire TV Serie 4, in addition to also presenting a more advanced Fire TV stick model called Amazon Fire TV Stick 4K Max.

We see a clear commitment to facilitating the viewing of content at 4K, since the first two series of televisions host 4K Ultra HD screens, and support for this resolution is also present in the new Fire TV stick.

Amazon’s landing of private label Smart TVs is now official

Nor should we forget that, being Amazon, the hands-free experience of Alexa is more than present in the whole experience, allowing not only to control aspects of the reproduction (brightness, volume, subtitles) as well as the contents to be seen, including the possibility of receiving personalized recommendations, since it will also allow control of connected smart devices in the home.

The Fire Tv Omni series is the one that offers all the possibilities that Alexa can offer within a smart TV, such as viewing the content of smart cameras without interrupting the playback of what you have chosen to see on the screen thanks to the Live function View Picture-in-Picture, or even picture-in-picture functions video calling with Alexa with support for the Zoom platform by the end of the year.

To Daniel Rausch, Vice President of Entertainment Devices and Services at Amazon:

We’ve reinvented what a TV can do by building it with two of our most popular experiences at the core: the always-available smart power of far-field Alexa and Fire TV’s forward-thinking approach to entertainment (…) Our new Fire TV Omni smart TVs Series, with hands-free access to Alexa, make controlling your TV faster, simpler and more natural

For its part, Amazon Fire TV Series 4 has to settle for having a large part of the possibilities that Alexa offers in the Amazon Fire TV Omni Series, so one of the differential factors is the amount of benefits that Alexa can offer in one series and in the other.

In any case, integration with voice controls with Alexa makes the assistant always available, even if the televisions are turned off or if an HDMI input is used.

Going into more detail, Amazon Fire TV Omni Series will be available in 43 ”, 50”, 55 ”, 65” and 75 ”models, with 4K UHD screens and compatible with HDR10, HLG and Dolby Digital Plus, where in the case of the last two models, in addition to bringing slimmer bezels, are also compatible with Dolby Vision.

For its part, Amazon Fire TV Series 4 is the most affordable series and will be available in 43 “, 50” and 55 “models, with 4K UHD screens with support for HDR10 and HLG.

Finally, there is the new Amazon Fire TV Stick 4K Max, which brings support for 4K Ultra HD content compatible with Dolby Vision, Dolby Atmos and Wi-Fi 6. According to Amazon, it includes many of the voice functions of Alexa, offers a 40% more power than the Fire TV Stick 4K, with a 1.8GHz quad-core processor and 2GB of RAM, as well as compatibility with Amazon Luna, Amazon’s game streaming platform.

The three new devices will be available starting next October in the United States, as they initially came to know from Business Insider, through Amazon and Best Buy.

More information: Amazon

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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