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Market entry in Europe: Great Wall and Ergo deepen partnership

Ergo Mobility Solutions (EMS) and Great Wall Motor (GWM) are intensifying their cooperation: The Chinese car manufacturer is cooperating with the Düsseldorf insurer to enter the European market. EMS covers both classic motor vehicle insurance products and new solutions such as on-demand insurance.

The starting point for the cooperation between EMS and GWM is the joint venture founded in 2020 on the Chinese automotive market. “This is a new milestone in our strategic partnership with Great Wall Motor, which began in China and was expanded to Europe after just one and a half years,” says EMS CEO Karsten Crede.

On-demand offers planned

The cooperation is based on four pillars:

1. Introduction and establishment of new Chinese car brands in Europe: GWM ORA (electric vehicles) and WEY (plug-in hybrids);

2. Use of offline and online sales channels;

3. Integrated insurance and mobility offers across the entire vehicle life cycle;

4. Creation of a dynamic vehicle ecosystem, not only when it comes to owning and using a vehicle, but also when using alternative mobility services, services and products.

“Integrated and fully digital insurance offerings are an essential part of a comprehensive OEM ecosystem approach,” adds Crede. “In order to meet the diverse needs of our customers, we monitor market trends very closely and develop appropriate products and solutions that are tailored to the individual needs of our partners and their customers.”

Last year, Ergo surprised the industry: the insurance company entered into a partnership with BMW and displaced Generali in the process.

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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