Instagram is thinking of adding a new function that will help you keep track of the publications of your friends or certain users.
No, you will no longer have to go through the entire feed to find their publications because Instagram will allow you to mark them as “Favorites”.
This is how the “favorites” will work on Instagram
A few months ago, Instagram explained how its algorithms work to decide what content to show to users. And while each section of Instagram has a different algorithm, most of the factors that are taken into account have to do with user activity and interaction.
So depending on how we use Instagram one or another content will be shown to us, or will give priority to certain publications. However, we may be able to take a shortcut in this system and determine the posts of which users we want to always see at the top of our feed.
As mentioned Alessandro Paluzzi, Instagram is working on a new feature that will allow certain users to be marked as “Favorites”. To add them as favorites it is only necessary to follow the same dynamics that we use to include users in “Best friends”.
So once we select this option, Instagram will allow us to search for the users we want to mark as “Favorites” and they will be added to this list until we decide to remove them. And of course, users will not be informed that we have added them in this category.
What are the advantages of marking someone as a favorite for you? Their posts will always appear in the first line of your feed. So they will escape the work of the algorithm, and their publications will have priority to be always visible, no matter when users publish. So you won’t have to go through the entire feed looking for these posts.
It would be an interesting dynamic, either because we do not want to lose sight of the publications of our friends, or we want to closely follow the updates of certain users. For example, if we follow artists and we do not want to miss the news they share or the promotions of our favorite brands, etc.
At the moment, there are not too many details about this new feature, but it only seems to apply to the posts that appear in the feed, leaving out the rest of the formats. This function could be implemented in the Instagram app, both on iOS and Android. Instagram has not mentioned anything about it, so we will have to wait for future updates.