Login for: COMMENT IAA Mobility balance sheet: Successful experiment in Munich

There was great skepticism before the first IAA Mobility in Munich. But the mixture of car show and mobility event worked for the audience to a large extent. The dreaded debacle did not materialize. Now the organizers can fine-tune the concept for the next edition.


IAA in Munich: The car manufacturers’ stands were mostly well attended. (Photo: VDA)

Before the first IAA Mobility began in Munich, there was great skepticism. Many manufacturers stayed away from the largest car show in Germany. They were deterred by the fear of empty halls and the vortex of negative reports about the auto industry. In addition, there was the uncertainty due to Corona as to whether a face-to-face event of this size is even feasible. And because the car opponents of the republic …

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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