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Audi’s become huge virtual reality simulators with Holoride technology

What will the future be like in the automotive field? It is a question we often ask ourselves, even if the answer is obviously not easy. As for the infotainment, however, Audi tried to give a rather advanced solution, using Holoride technology.

For once this is not a function designed around the driver, on the contrary it is dedicated to passengers: thanks to the start-up Holoride car journeys become multisensory. With the use of a virtual reality headset, passengers will be able to watch movies, play video games and enjoy interactive content like never before, achieving a very high level of realism.

Audi and Holoride indeed intend to adapt virtual contents to the movements of the car in real time. For example: if the car turns right, even a hypothetical spaceship inside the viewer will make the same turn, you will have the feeling of traveling in deep space. The same goes for city tours back in time, as you can see in the presentation video. Virtual reality (VR) becomes extended reality (XR).

Since the movements of the car are synchronized with those of the virtual world, any effects of motion sickness are also avoided, which instead with home VR happens precisely because the digital universes move while we are still in our living room – with the brain that no longer knows what to believe. A brilliant idea that will depend a lot on the content developed specifically; Audi and Holoride have not by chance created a software processing kit called Elastic, which should make it extremely easy for developers to develop new content.

In practice, Audi passengers will find themselves on board a large “extended reality” simulator, it will be very interesting to experience the technology firsthand. In the meantime, Audi has always given us a taste of the future bringing augmented reality to the new Q4 e-tron. To find out more about the new four-ring electric SUV, read ours Audi Q4 e-tron test between Pinzolo and Madonna di Campiglio.

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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