Login for: EXCLUSIVE – The three LLL from Germany Vice Daniel Schnell: Market share doubled – what’s going on with Suzuki

The car manufacturer Suzuki expanded its market share in Germany to a proud 2.2 percent in September, outperforming brands such as Citroën, Dacia, Mitsubishi and Volvo. We spoke to Germany’s Vice President Daniel Schnell about the secret of success and his further plans.


Daniel Schnell is Deputy Managing Director and Head of Sales Automobiles at Suzuki Germany. (Photo: Suzuki)

For years, Suzuki bobbed around in Germany with a market share well below one percent. In 2020, the small Japanese brand had 22,400 new registrations and a share of 0.8 percent. But last September, the manufacturer posted a whopping 4,300 new registrations and catapulted itself to a share of 2.2 percent. All in-house approvals, one wonders in the industry? …

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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