Amazfit presents itself with a new, more colorful logo

Amazfit is one of the brands you think of when you think of wearables. Whether smartwatches or fitness trackers, the company is represented here everywhere. Amazfit is now presenting its new logo with the courage to use color.

Amazfit’s new logo – as colorful as a chameleon

The company is one of the leading providers of wearables and other smart gadgets and is a brand of Zepp Health (hence the renaming of the app). With over 100 million devices shipped, Amazfit has become an indispensable part of the market.

In an ever-changing world where customers are faced with endless possibilities and evolving moods, feelings and goals that change over time in different environments, the Amazfit brand offers endless possibilities and demonstrates passion, spontaneity and optimism.

Bild: xiaomitoday

The company wants to reflect this in its identity and has therefore further developed its logo and used bright, bold colors, as well as the chameleon as a symbol.

We have become part of people’s lifestyle – we help them express their personality, energy and attitude. That is why we decided to renew and improve the Amazfit brand to better express our vision and encourage people to live healthier lives. For the first step in this journey, I am happy to show you the new Amazfit logo. It represents a colorful world and shows the value of inclusion,

says Huang Wang, CEO of Amazfit.

If you want to exchange ideas on the topic, then take a look in our group “Sports & fitness at home – smart devices make it possible!”On Facebook. There you will find a huge community that deals with smart topics across the board! If you are looking for a smartwatch / fitness tracker, our tool will help you Smartwatch Finder Further!


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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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