The Google team announced new measures that seek to encourage developers to continue betting on Google Play.
Among the novelties, changes were mentioned in relation to the commission charged to developers for subscriptions on Google Play. It will be a significant reduction, since it goes from 30% to 15%.
Google reduces commission to developers
Remember that developers not only have the ability to publish their applications in Google Play Store, but also implement a subscription system. In that case, Google currently charges you a 30% subscription fee.
To help meet the specific needs of developers offering subscriptions, effective January 1, 2022, we will reduce the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.
This is not the first measure announced this year to improve conditions for developers. In March, the Google team announced that it was lowering the commission it charges developers for selling their apps in the store. However, the system was a bit more complicated.
The commission was 30%, but Google was proposing to give developers relief with a new proposal. I would charge them 15% commission of the first million, but then I would take back 30% of the rest of the billing. A measure that began to be implemented in July for all developers no matter where they live.
And with regard to subscriptions, Google had already proposed lowering it to 15% but only if they met this requirement: that the subscription be active for 12 consecutive months. But this changes with the new announcement, since developers will enjoy the reduction of 15% from the first day it is implemented in Google Play.
So they will no longer have to wait a year for this benefit, as it will automatically be rolled out to all developers from January 2022.