Instagram is bringing back the previews of the links of the posts that are shared on Twitter, so that users on Twitter can now have a preview of the content that is behind an Instagram link.
It was in the year 2012 when Instagram removed the previews of the shared links, which has led to automation platforms such as IFTTT or Zapier launching their own solutions that allow adding a preview to the Instagram links shared on Twitter.
From XDA Developers they point out that implementing link previews is easy to do, requiring just a few lines of HTML code, although from Instagram they have chosen not to do so over the last few years, understanding that previews reduce the number of clicks on them, and therefore the amount of data you can collect.
It seems that they have already changed their minds and bring back the previews of the shared links in Twitter, as with the shared links of publications on other social platforms.
To all this we must add that the main services of Meta, formerly Facebook Inc, have been losing the trust of users for some time to the point that Instagram It is ceasing to be the favorite platform of the youngest, an aspect contrary to what Meta wants with Facebook, to seek an orientation that allows lure back younger users.
According to the Instagram statement:
They said it would never happen… Twitter card previews start TODAY.
Now when you share an Instagram link on Twitter, a preview of that post will appear.
Perhaps with the return of the previews they can understand that they were wrong in their approach, and more so when the platform is trying to fight so that Reels, integrated within Instagran’s own application, get a hole in the segment of short videos duration in the face of the unstoppable advance of TikTok.