A competition has broken out in the USA: Which manufacturer, which start-up builds the first, best, most commercially successful electric pickup truck? As always, Tesla was early to announce the Cybertruck, but has been struggling with delays ever since. Rivian recently started shipping the Launch Edition of the R1T. And Ford is also in the starting blocks with the electric F-150 Lightning, production is scheduled to ramp up next year and, according to American media reports, reservations have now exceeded the 160,000 mark.
Interested parties can reserve the model for 100 US dollars since last May. However, the fee is fully refundable, so it is unclear how many will actually decide to buy in the end. Significantly more people have also reserved Tesla’s Cybertruck. Still, Ford’s number of reservations should give Ford confidence. Apparently, against the background of the lively interest, there are already plans to ramp up the planned production quickly. As “Electrek” reports, Ford wants to build around 15,000 units in 2022, 55,000 in 2023, 80,000 in 2024 and 160,000 in 2025.
Inexpensive entry-level price
Pickup trucks have traditionally been the most important segment in the United States passenger car market. The three best-selling models in the country are pickups again this year. The famous Ford F-Series occupies a special position among the Americans and, as usual, is at the top of the ranking, followed by the Ram Pickup and the Chevrolet Silverado. And precisely because the Ford trucks are extremely popular, the fully electric version could also be a success. Especially since the price for the cheapest model variant is just under $ 40,000 (34,400 euros).
So far, Ford has not made much of a talk in terms of e-mobility. Except for the Mustang Mach-E, which only has the name in common with the legendary pony car, there was no purely electric car. But now the manufacturer wants to invest around 30 billion dollars in electromobility by 2025. By 2030, 40 percent of the vehicles sold are to be purely electric cars. (mer)
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