Surprise (no). After promising that Facebook would no longer use its facial recognition system on its users, the company clarified that this would not apply to the entire Meta group.
Facebook’s name change is already paying off. While Mark Zuckerberg’s company recently chose to rename its company to Meta – both to assert its new ambitions linked to the metaverse that to make people forget their casseroles – the “new” web giant is already controversial. At issue this week is the controversial use of facial recognition in its web products.
Just a few days ago, Facebook (the social network) let it be known with a bang that it had decided togive up facial recognition tools. Even if the functionality requires prior approval by Internet users, the company now felt that the use of such technology raised too many ethical questions at the moment. A wise decision on the part of GAFAM, which finally had the effect of big missed communication blow.
Metaverse, we take the same and we start over
If Facebook seems to have taken some steps to forget the recent Facebook Files, this is not the case with Meta. The company has thus made it known that the abandonment of facial recognition would only apply to the Facebook platform and not to the whole group, reports the site of Recode. Products related to the metaverse in particular continue to use this technology. Meta spokesman Jason Grosse has detailed in an official statement that facial recognition “Is an approach that we will continue to explore as we consider how our future computing platforms and devices can better meet people’s needs”.
Among the tools that will continue to be used for the development of the metaverse, Meta notably cites the example of DeepFace, an artificial intelligence technology able to match AI-generated artificial face models to real faces, typically borrowed from Facebook’s colossal database.
An unsurprising choice coming from the old Facebook group, and ultimately logical. The company has never hidden the ambitions linked to its metaverse, and has been planning for a long time to to cover its next virtual reality headsets with biometric sensors, in order to reproduce the faces of its users as faithfully as possible.