It is not a bad idea to make money by selling digital assets of a football club, they can earn many millions without having to invest a lot of money or dispose of assets, since, remember, neither copyrights nor physical materials are being delivered.
This is what they think, apparently, at FC Barcelona, a club that has decided to adapt to current trends, attracting the attention of collectors from the digital world.
The club He has signed an agreement with Ownix, marketplace for NFT based on Ethereum, to sell videos and photos of emblematic moments in the history of the Club. Buyers will have a record of the purchase, inviolable, but they will not have rights to the acquired asset, it will only be for collection, like someone who buys football cards for an album, although they still manage to sell it in the future for a price higher than that of the current purchase.
In this way, they want to reach fans around the world, fans who know the Club’s 122-year history and participate in the material auctions that will be presented during the current season.
In addition to connecting with the new generations, it can be an important income channel at a time when the club needs it.
NFTs have been compared to works of art in the physical world, with a certificate of digital authenticity, and for this occasion unique digital assets will be created, specially designed for this collection.
They have more than 400 million followers on social networks, so it is very possible that they will be successful with the project.