Peloton blames Apple for missing subscribers because of the advertising-related privacy change in iOS.
iOS data protection annoys Peloton
Peleton, which is now also known in Germany for its exercise bikes and fitness courses, not only lowered its annual sales forecast by up to one billion US dollars, but also its forecast for profit margin and subscribers in a recent conference call. For the latter, Peloton blames Apple (partly) because of the change in data protection in iOS.
On devices with iOS 14.5 or higher, Apple requires that apps ask users for permission to track them across other apps and websites. As part of the ATT framework, users can choose to be tracked for ads or other marketing purposes.
“In some apps, trackers are embedded that record more data than they need,” explains Apple in one Promotional video . “Disclosure to third parties, such as advertisers and data brokers … This was done without your knowledge or permission. Your information is for sale. You have become the product. “
Peloton isn’t the first company that Apple wants to hold responsible for the lack of user growth. Mark Zuckerberg also complained about privacy regulations last month, claiming the changes “are affecting not only our business, but millions of small businesses at an already difficult time in their economy.” According to one Message cost Apple social media companies like Meta, Twitter, Snapchat, and YouTube nearly $ 10 billion in revenue in the second half of 2021.
In addition to the data protection change, Apple has rolled out its own fitness program Apple Fitness + in 15 other countries and everyone who has bought an Apple Watch Series 3 or newer in Germany from September 2021 has been able to Activate the free three-month membership the day before yesterday. In addition, Apple announced new features for Fitness + at its event in September, and this had a huge impact on Peloton stock, as it fell nearly 20%.
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