Amazon is attacking hard for the first day of its Black Friday ahead of time. We tell you everything.
This Monday morning the operation started Black Friday ahead of time on Amazon. From the home page of its site, the merchant has adopted new visuals highlighting this event. Every day and until November 18, it will feature a new series of unprecedented flash sales. This Monday, we discover discounts on popular products such as the Philips Hue. Our guide for tonight.
For Singles Day (November 11), below are the offers that will be available. You must “add to cart” before that date and validate your order on November 11 at 9:00 am sharp. The associated codes assure you a strong discount in addition. The final prices will be posted at 9:00 a.m.
- Roborock S7 at 409 € instead of 549 € (11AE60)
- Roborock S5 Max at 304 € instead of 560 € (11AE45)
- Roborock Dyad at 349 € instead of 449 €
- Dream T30 at 280 € instead of 459 € (11AE45)
- Mi Pad 5 at € 299 instead of € 499 (FRBON50)
- AirPods 2 at € 99 instead of € 179 (FRBON30)
- AirPods Pro at 160 € instead of 279 € (FRAPPLE40)
- Redmi Note 10 Pro at 239 € instead of 299 € (11AE30)
- Realme GT Master Edition at 244 € instead of 399 € (FRRE45)
- Poco X3 Pro at € 169 instead of € 299 (11AE30)
- OnePlus Nord 2 at 314 € instead of 399 € (11AE45)
- OnePlus 8T 256 Go at 369 € instead of 699 € (11AE60)
- OnePlus 9 256 Go at 389 € instead of 819 € (11AE60)
- Huawei Watch GT 2 Pro at 128 € instead of 299 € (FRBON30)
- Xiaomi 3H Air Purifier at 91 € instead of 149 € (FRMI40)
For Black Friday, Amazon has planned even more entertainment than last year. As a reminder, last season had been particularly prolific thanks to confinement. In 2020, the French therefore ordered a good part of their Christmas shopping on the web. For this 2021 edition, the merchant plans to cut prices even more to convince them to continue buying on the internet.
Since Monday morning, the merchant platform has been highlighting thousands of offers in a section dedicated to Black Friday. The e-commerce giant Amazon is not doing it by halves and is targeting the biggest brands in the world. This targets all product categories, from electronics to small appliances, decoration, beauty or DIY.
Why crunch Black Friday on Amazon
In France, Black Friday on Amazon, Cdiscount and Fnac has become a key time for individuals. This is when they can do the best deals of the year and get the most out of their budget. The main difference with the winter and summer sales (January and June) is that this operation is upscale. These are big brands known and appreciated that are put forward. The sales are considered unpopular destocking.
To boost sales before Christmas, merchants have teamed up to develop Black Friday: Amazon kicks off well before “real” Black Friday, which is held the day after Thanksgiving Thursday. In other words, it necessarily falls on the last Friday of November, the 26th for this year. Last year, the operation was postponed to December due to the various confinements in France.
If you are mainly looking for high-tech products, Amazon is the expert on Black Friday. The same goes for AliExpress and its Single Day which will start on 11th and which will end on 12th November. These two players have great ambitions for the month of November in all product categories. Cdiscount and Fnac Darty are not left out and will also show their most beautiful face.
During Black Friday, Amazon necessarily concentrates a large part of the offers. However, these general merchants are not the only ones to position themselves. There are also offers on direct brand sites. Samsung is really very good at this point, we invite you to buy your branded devices directly there. The same goes for Dyson, which offers very advantageous prices.
To do Black Friday this Monday evening, it’s here:
Amazon gives you the keys
In France, e-merchants have a legal obligation to give customers at least 14 days of reflection time. During this period, they can validate their purchase at home and test the product. At any time, they can return it and get a full and prompt refund on the condition that it is like new. Only Amazon has decided to go even further for this Black Friday.
In this case, all purchases made on the site from November 1 can be returned until January 31, 2022. In other words, you have almost 3 months to change your mind. With this strategy, Amazon especially wants to allow customers to buy their Christmas gifts earlier and return them after the holidays if necessary (and if they have not had the expected success). It is the only online merchant to offer such flexibility.
In addition, Amazon is attacking very hard on Monday with prestigious brands. In the tech part, we find for example the Philips Hue bulbs which have not been seen at such a price since Prime Day last June. Having almost 40% off these lights is exceptional, especially given the quality of the product. It is a perfect gift for the Christmas holidays, the bulbs are very easy to install.
Singles Day is coming very quickly
We can’t talk about Black Friday without talking about Singles Day. The latter is an operation specific to Alibaba which knows a huge craze all over the world. In France, it is developing over the years. But for this edition, AliExpress sees much further and its ambitions are limitless. He could well eat all the rivals with offers that are already public. However, they will only be activated on November 11 at 9:00 a.m. You will therefore have to validate your basket that day.
In the list above, you can see the discounts on popular brands like OnePlus, Xiaomi, Dreame or Roborock. Clearly, only AliExpress is able to negotiate with prestigious Asian brands to offer such discounts. For example, the excellent OnePlus 9 and 9 Pro which lose almost 70% of their value is unheard of. Even an Amazon won’t be able to line up on Black Friday.
So you have to look everywhere at the different offers to identify the best Black Friday deals. We could tell you many others (such as RED by SFR). We have favored a list which will be kept up to date live and which will allow you to see the top deals between the different merchant sites that we are looking at.
Due to difficulties in semiconductor production, this year will be marked by disruption. To make as much savings as possible before the end of the year, it is therefore better to have your Black Friday as early as possible in the season. Amazon, Apple or Samsung have acknowledged that they would struggle to keep up with demand.
If you want to do Black Friday before time at Amazon, it’s here: