Login for: Breakout Session – Automobilwoche Kongress 2021: The IT ecosystem has to fit

The way to buy a car is becoming more digital. The local dealer still has a key role to play.


Breakout session at the Automobilwoche Kongress 2021: Despite digitization, stationary retail retains its raison d’etre. (Photo: Poblete)

It doesn’t work without the local dealer. However, the customer journey will become more digital in the first phases of buying a car. This became clear in the breakout session “Retail – Concepts of the Future” at the Automobilwoche Congress in Ludwigsburg. For Dirk Bott, Vice President Global Sales Operations, MSX International, direct sales is the logical consequence of the transformation. …

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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