News

Netflix wants to launch its TikTok for children

After Fast Laugh, Netflix is ​​launching a feature that allows the little ones to watch videos of their favorite series.

TikTok is so successful that it even inspires streaming giants. After having launched Fast Laugh at the start of the year, which allows you to see or re-watch sequences from several comedy series and films, the Red N is now working on the integration of a similar feature for child profiles according to Bloomberg. Called Kids Clips, it has already invested the smartphones and tablets of several users under iOS.

Concretely, the tool uses the formula of the Chinese application, namely a short sequence to scroll from top to bottom. It will be possible to like, to comment on each of the videos. Small novelty compared to TikTok, it is possible to add the series or the film to its list.

Because yes, the goal of Netflix is ​​to highlight its original content. It must be said that the TikTok success could largely slow down the phenomenal progress of Netflix, which must now share the attention time of its users with the application of Byte Dance. Netflix understands this, the more time its subscribers spend on TikTok, the less they will spend on its platform.

However, unlike the adult version of this feature, the time spent on the app will be limited. Cherubs will only be able to watch 10 to 20 clips in a row. A necessary restriction at the time when children spend more and more time in front of a screen.

Snacking entertainment

For the red N, it is also a way of addressing users who only have a few minutes. Indeed, many subscribers start looking for rather short content to pass the time, in public transport or between two appointments. Fast Laugh and Kids Clips therefore aims to offer them this entertainment to nibble on. It remains to be seen whether success will be there. Netflix has so far been rather quiet about the reception given to Fast Laugh around the world.

For the moment, it will be available in the United States, Canada and Latin America. Then, if the experiment is conclusive, we will have to expect to see it land on our smartphones in the coming months. Android users are currently not affected.

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button