Spotify tests a TikTok-style music video feed

Spotify is testing a new dynamic in its mobile apps. Following a similar dynamic to TikTok, he wants users to be able to scroll through a vertical feed of music videos as well.

At the moment, this is only a test, but we can already see a preview and know how this new dynamic works.

Spotify wants to show TikTok-style videos

We have already seen that Spotify now has a specific section with music related to Netflix original productions. But it is not the only novelty that Spotify wants to offer in its mobile apps.

As mentioned in TC, Spotify is testing a dynamic similar to TikTok in its app. In a section called “Discover” it shows a music video feed. You can get an idea of ​​what it is about if you see these screenshot Chris Messina shared on Twitter about a beta version of Spotify for iOS.

So the app not only shows the Home, Search and your Library tabs, but now there are four to add the videos section. In this section, users can scroll through the videos vertically, moving forward or backward in the feed, just like with TikTok.

Of course, it also offers the options to like or discard them. And if you want to have information about some of the songs, the user only has to click on the menu with the three dots. Apparently these videos are the ones created by the artists using Spotify’s Canvas format, which allows them to include a video of a few seconds in a loop.

Spotify has not given any details about this new dynamic, they have only given the typical response mentioning that they are always testing new dynamics to improve the user experience. So this new dynamic of vertical video playback is still at a very early stage.

We will have to wait to see if Spotify brings this function to the stable version of the app, if it only stays in one more test or changes to another dynamic.

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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