Login for: Audi partner angry: Slight target adjustment in 2021, strong increase in 2022

Audi dealers have been waiting for vehicles for months. That tears a gap in the current year and leads to full order books. The manufacturer is now using the well-filled order bank to significantly increase the annual targets for 2022.


Full order books due to delivery difficulties. Now Audi also wants to significantly increase its dealer targets for 2022. (Photo: Audi)

Due to the delivery problems, Audi is adjusting its bonuses. But only slightly. At the same time, the premium manufacturer from Ingolstadt is significantly increasing its volume targets for dealers next year. This causes trouble for sales partners. “Instead of giving the trading partners ‘semiconductor support’, Audi takes the income and bonuses from undelivered vehicles and then immediately uses them as …

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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