As with virtual reality, the interest of the technology industry in the development of new technologies associated with augmented reality is also evident.
A recent report unveiled new movements in the area, related to Apple. According to the information, the company would have hired Andrea Schubert, who until recently served as Meta’s communications and public relations leader for its augmented reality (AR) products.
Communications Manager for Meta RA was hired by Apple
This information was released by Mark Gurman, a Bloomberg reporter, through his newsletter Power On. “Meta, with Oculus, has been the leader in the headphone market, so that hiring makes sense as Apple nears launch”Gurman explains. Andrea Schubert’s LinkedIn page gives an account of her experience in the area, noting that she has worked for Meta for almost six years.
This announcement, not yet officially confirmed, even fuels the rumor about an eventual augmented reality / virtual reality headset that Apple would be quietly working on. According to Bloomberg, these devices could eventually cost $ 3,000 and feature 8K resolution displays and 3D sensors for manual tracking.
The speculations with the greatest repercussion around this project speak of the possibility that these headphones are fully integrated with the ecosystem of Apple devices and that they can use an iPhone or Mac as a second processing unit, for the execution of tasks that require much processor.
Meta’s Oculus Quest 2 glasses have been one of the best-selling products of its category in recent times. It was highly valued during the last Black Friday and Cyber Monday. In addition, just last Christmas, the Oculus application meteorically rose to the top positions of the application stores, a sign of an eventual increase in users this season.
The arrival of Schubert to Apple could put a timely end to the mystery that arose around this product, which could be launched on the market sometime in 2022.