CES 2022 aspired to be the first major technological event to be held in person, after all the postponements that events of this kind suffered in general in the last year, regarding the pandemic.
The arrival of the new Omicron variant, which has once again turned on alerts around the globe, scared off the presence of large companies, including recently Microsoft. Although for some, this is a precedent that puts the event at risk, from the organization they claim to continue standing.
The great absentees of the future CES 2022
During the last days, Google, Amazon, Meta, Intel, Twitter, Lenovo and Hisense announced their decline of the invitation to be part of the event in person, given the new health circumstances.
Microsoft was the last company to join the casualties, according to what was confirmed by The Verge. The company chaired by Satya Nadella reported that it would avoid an ‘in-person’ attendance at the show, suggesting between the lines that it is still possible to attend a virtual conference, although that is not the same for attendees or fans of technology in general.
In instances such as the CES conference, the most recent announcements and launches are presented to reporters and potential investors. From spaces like this, instances are opened to disseminate the latest developments and proposals of the industry, highlighting those that attract the most attention from the press and monopolize the most generous reviews.
In recent years, the COVID-19 pandemic reconfigured the dissemination schemes that prevailed in this medium. As many events (such as the CES itself and others like it) were difficult to carry out for these reasons, the launches and news began to be communicated through other channels, such as their own digital events and more direct contact with the press.
Microsoft’s withdrawal from the next CES is justified, in the company’s words, by the “Rapidly evolving COVID environment”, a reasonable measure in consideration of the new health alerts on and due to the high risk of contagion that involves sending numerous executives and representatives to Las Vegas for the conference.
Despite the significant drops in exhibitors, the CES organization assures that the event, which is scheduled for January 2, continues. “More than 2,200 companies have been confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those who cannot attend in person the ability to experience the magic of CES digitally. “, public the official CES Twitter account.