CES 2022: Stellantis brings Amazon into the cockpit

Amazon can secure a more prominent place in millions of future vehicles through a deal with auto giant Stellantis. The group with brands such as Peugeot, Chrysler, Fiat and Opel wants to embed Amazon’s voice assistant Alexa in its new digital cockpit, as the companies announced on Wednesday at the CES technology fair in Las Vegas.

For the world’s largest online retailer, it is a success in the race with, among others, Google for a place in the car. The Internet group is also trying to reach its users in the car, among other things with the Alexa competitor Google Assistant. With the deal, Amazon also secures business for its cloud service division AWS, which Stellantis vehicles will use.

Agreement for electric delivery vehicles

The car company had already got support from the Chinese contract manufacturer Foxconn, which is best known as a manufacturer of Apple devices, for the development of its digital cockpit. The cooperation with Amazon should build on this partnership.

In another agreement, Amazon will be the first to buy Stellantis’ Ram ProMaster electric delivery vans, which are due to hit the market in 2023. Amazon wants to put “thousands” of vehicles on the road in the US every year, it said.

The online retailer has so far relied primarily on the US start-up Rivian to electrify its fleet. Amazon announced that it would buy around 100,000 electric Rivian delivery vans over the years and also invested around 20 percent in the company.

Major tech alliances

The deal with Amazon also shows how many alliances are being forged between automakers and tech companies, regardless of possible rivalries. Stellantis is already working with Google’s sister company Waymo on the development of Robotaxi, while Amazon has its own developer of technology for autonomous driving in-house with the takeover of the start-up Zoox. (dpa / mer)

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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