Sales in the final quarter of 2022: Mercedes falls behind BMW

The car manufacturer Daimler recorded another sharp drop in sales in the final quarter of last year. In the months from October to December, the core brand Mercedes-Benz delivered 464,130 cars worldwide, almost a quarter fewer than in the same period of the previous year, as the Dax Group announced. For the year as a whole, the Stuttgart-based company, with 2.05 million cars sold with the three-pointed star, fell behind its arch-rival BMW for the first time in years, which sold more than 2.2 million cars of its core brand. In 2016, the Mercedes brand took the lead in global sales of premium models from the Munich-based company.

In the second half of the year, the scarce supply of electronic chips weighed on the sales of the Daimler Group, which was unable to build as many cars as planned due to the delivery bottlenecks. The Mercedes-Benz brand sold five percent less in the year as a whole, and there was also a two percent decline in the important Chinese market. The vans in the group delivered 334,210 vehicles, 2.6 percent more cars. Overall, however, the company only delivered 2.43 million vehicles, four percent fewer than in the previous year.

However, Daimler is prioritizing the installation of available semiconductors on more lucrative models and electric cars in order to conserve business figures. Sales of high-end models and electric cars are at record levels, it said. Sales of fully electric models rose by around 90 percent to 99,301 cars in 2021. (dpa / swi)

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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